The Sync Collective was founded by Los Angeles natives Yoosuf Blake and Jasmine Primah.

While creating a surplus or music and landing sync placements for many artist and friends in the creative community, a signature genre bending style began to form itself. Now the SYNCollective represents 90+ artists over 1000+ songs and over 100 songs placed to date on film, television, podcast, video games & ads.

​ YB and Primah also formed a songwriting and production duo called Duality whose funky sounds, catchy lyrics and captivating production combines the heart of alternative urban pop with the fun, gritty energy of today's hip-hop. Influenced by artists like Anderson Paak, Missy Elliot, Doja Cat and Vince Staples. They both write songs, sing, rap and produce with a synergy and style that brings those California dreams to life.

Now you can find them writing songs for artist around the world who are looking to build their brand and their catalog through sync licensing.