FAQs

  • Sync licensing (short for synchronization licensing) is the process of pairing music with visual media like TV shows, films, commercials, video games, and online content. Any time a piece of music is "synced" to a moving image, a license is required

  • The SYNCollective works directly with music supervisors, creative agencies, production companies, and other industry professionals who request music for their projects. We receive briefs for TV shows, films, video games, and advertisements and proactively pitch your music for these opportunities.

    Our team curates playlists featuring your music and presents them to decision-makers worldwide. When your music is selected, we handle the negotiation of fees, agreement terms, and licensing on your behalf. 

    • We provide:

      • Pitching & Promotion: We pitch your music to film, TV, advertising, and other media outlets

  • A sync agent like us helps pitch your music to decision-makers and handles the licensing process. Without professional representation, many sync opportunities can be difficult to access.
    A sync license requires two key rights:

    1. Master Rights: The right to use a specific recording of a song. This is usually controlled by the artist or record label.

    2. Publishing Rights: The right to use the underlying composition (lyrics and melody). This is controlled by the songwriter(s) or their publisher.

    For a sync to proceed, both rights must be cleared and licensed.

  • A "one-stop" song means that both the master and publishing rights are controlled by a single entity or can be cleared in one place. This makes licensing faster and more appealing to music supervisors.

    • Ensure your metadata (song title, writer splits, contact info) is complete and accurate.

    • Have both instrumental and vocal mix versions available.

    • Be open to custom opportunities and clear your rights in advance.

    • Respond to requests in less than 24 hours.

  • After you sign up with a PRO as a songwriter, you're assigned a unique nine- or ten-digit IPI number (Interested Parties Information). This number distinguishes you from others with the same name and ensures your royalties are properly allocated. For example, if your name is John Doe, searching the PRO database may return dozens of results.

    Your IPI number ensures your earnings aren't mistakenly paid to "John Doe #123."
    If you also register a publishing entity, it will receive a separate IPI number. Providing us with your correct IPI numbers is essential to ensure accurate royalty collection.

    How to Find Your IPI Number:

    • Check your PRO's public repertoire for your registered works.

    • If you can't find it, contact your PRO directly for assistance.

    Links to PRO repertoire searches can be found below: 
    BMI. ASCAP.  SESAC. SOCAN

We Fall In Love With The Music!!!!!!!

We then send an agreement allowing us to represent & pitch the music on the artists behalf.

When someone wants to use the song, we negeotiate the terms and fee as favorable to the artists as possible and then send to the artists.

We proactively seek out and pitch the music to creative licensing opportunities in all media.

Once the use gets confirmed we issue a license and an invoice.

Once we receive payment, we deduct our commission and pay out the artist in the following quarterly payout.

HOW IT WORKS?